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Direktmarketing
1,467
Direct marketing
1,461
Deutschland
310
Germany
307
Consumer behaviour
249
Konsumentenverhalten
249
Theorie
168
Theory
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Advertising effects
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158
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141
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139
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Mann, Andreas
18
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Franses, Philip Hans
14
Krafft, Manfred
14
Donkers, Bas
12
Belz, Christian
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Vögele, Siegfried
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Diepen, M. van
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
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Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
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1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
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1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Mailingtage <6, 2005, Nürnberg>
1
Deutsche Mailingtage <7, 2006, Nürnberg>
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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1
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1
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1
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1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
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Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
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ECONIS (ZBW)
1,463
USB Cologne (EcoSocSci)
13
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951
Customer analysis: the right behaviors
Owens, Deborah L.
;
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 13-25)
.
2007
Persistent link: https://www.econbiz.de/10003443931
Saved in:
952
Environmental analysis: identifying internal capabilities and external opportunities
Rose, Dan
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003443941
Saved in:
953
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
Saved in:
954
Data mining and profiling: the right information
Scarisbrick-Hauser, AnneMarie
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 47-61)
.
2007
Persistent link: https://www.econbiz.de/10003443955
Saved in:
955
Target marketing
Owens, Deborah L.
;
Martin, Cathy L.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 63-77)
.
2007
Persistent link: https://www.econbiz.de/10003443969
Saved in:
956
Differentiating and positioning: formulating and implementing the right strategies
Lewison, Dale M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 79-89)
.
2007
Persistent link: https://www.econbiz.de/10003443971
Saved in:
957
Unique value proposition: developing and implementing the right offer
Lewison, Dale M.
;
Collins, Mark
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 91-103)
.
2007
Persistent link: https://www.econbiz.de/10003443976
Saved in:
958
Creative marketing communications: creating and delivering the right message
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003443979
Saved in:
959
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
960
Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 139-155)
.
2007
Persistent link: https://www.econbiz.de/10003444000
Saved in:
961
Measurement and assessment: analyzing and interpreting performance results
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 157-173)
.
2007
Persistent link: https://www.econbiz.de/10003444004
Saved in:
962
Adaptation and innovation: modifying and changing direct marketing processes
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 175-184)
.
2007
Persistent link: https://www.econbiz.de/10003444007
Saved in:
963
Ethics and professionalism
Brubaker, Steven
;
Wilkinson, Timothy J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 185-194)
.
2007
Persistent link: https://www.econbiz.de/10003444012
Saved in:
964
Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
Saved in:
965
Ethics and regulation in direct marketing
Brubaker, Steven
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10003936872
Saved in:
966
Direct marketing in Romania
Pop, Nicolae Al.
;
Mihoc, Florin
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003936915
Saved in:
967
Social entrepreneurship and direct marketing
Mallin, Michael L.
;
Finkle, Todd A.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 69-77
Persistent link: https://www.econbiz.de/10003936935
Saved in:
968
Direct marketing in Panama
Thomas, Andrew R.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 117-118
Persistent link: https://www.econbiz.de/10003936959
Saved in:
969
How direct marketing is revolutionizing an industry : residential real estate in the USA
Keillor, R. David
- In:
Direct marketing : an international journal
1
(
2007
)
3
,
pp. 172-175
Persistent link: https://www.econbiz.de/10003936973
Saved in:
970
Technology and direct marketing : an insider's viewpoint
Hauser, Erik
- In:
Direct marketing : an international journal
1
(
2007
)
4
,
pp. 218-219
Persistent link: https://www.econbiz.de/10003936986
Saved in:
971
Consumer responses to direct to consumer prescription drug advertising
Chen, Hai D. B.
;
Carroll, Norman V.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
4
,
pp. 276-289
Persistent link: https://www.econbiz.de/10003937266
Saved in:
972
Leitfaden Online-Marketing : [das Wissen der Branche]
Schwarz, Torsten
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10009374811
Saved in:
973
Sučasni tendencii͏̈ rozvytku prjamoho marketyngu v Ukrai͏̈ni
Mazurenko, V.
;
Aksenova, A.
- In:
Visnyk Kyïvsʹkoho Nacionalʹnoho Universytetu imeni …
(
2007
)
35/36
,
pp. 30-34
Persistent link: https://www.econbiz.de/10003974328
Saved in:
974
International direct marketing : principles, best practices, marketing facts
Krafft, Manfred
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003380504
Saved in:
975
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Thomas, Andrew R.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003361538
Saved in:
976
Attitude toward internet web sites, online information search, and channel choices for purchasing
Seock, Yoo-Kyoulng
;
Norton, Marjorie J. T.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 571-586
Persistent link: https://www.econbiz.de/10003736092
Saved in:
977
The changing digital dynamics of multichannel marketing : the feasibility of the weblog; text mining approach for fast fashion trending
Rickman, Tracy Anna
;
Cosenza, Robert M.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 604-621
Persistent link: https://www.econbiz.de/10003736106
Saved in:
978
Customer loyalty : behavioural, attitudinal or both?
Kaur, Harsandaldeep
;
Kaur Soch, Harmeen
;
Sabharwal, Nidhi
- In:
Global journal of business management : GJBM
1
(
2007
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10003662842
Saved in:
979
Optimierung der Kundenbindung bei landwirtschaftlichen Direktvermarktern in NRW
Hensche, Hans-Ulrich
;
Schleyer, Anke
;
Wildraut, Christiane
-
2007
Persistent link: https://www.econbiz.de/10003664298
Saved in:
980
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
981
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
982
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
983
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
Saved in:
984
Micro mobility marketing : two cases on location-based supermarket shopping trolleys
Hosbond, Jens Henrik
;
Skov, Mikael B.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10003698750
Saved in:
985
The importance of emotional quality as a buying pattern argument : results of a consumer survey
Zenner, Silvia
;
Wirthgen, Bernd
;
Altmann, Marianne
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 293-300)
.
2007
Persistent link: https://www.econbiz.de/10003711488
Saved in:
986
Consumers' buying groups in the short food chains : alternatives for trust
Carbone, Anna
;
Gaito, Marco
;
Senni, Saverio
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 323-332)
.
2007
Persistent link: https://www.econbiz.de/10003713292
Saved in:
987
Farmer-to-consumer direct marketing : the role of customer satisfaction measurement for service innovations
Spiller, Achim
;
Zühlsdorf, Anke
;
Mellin, Matthias
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 345-354)
.
2007
Persistent link: https://www.econbiz.de/10003713324
Saved in:
988
Neuere Marketingansätze für kleine und mittlere Unternehmen
Sontag, Bernd
-
2007
Persistent link: https://www.econbiz.de/10003666641
Saved in:
989
Disintermediation in Wertschöpfungsketten : eine transaktionskostentheoretische Analyse der Ausschaltungsgefahr für den Großhandel
Zentes, Joachim
;
Morschett, Dirk
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 507-528)
.
2007
Persistent link: https://www.econbiz.de/10003468269
Saved in:
990
Direct marketing: options for the future
Simpson, Peter
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 289-293
Persistent link: https://www.econbiz.de/10003468997
Saved in:
991
Learning from integrated marketing: how to optimise personalised customer marketing strategie, Teil 2
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003469002
Saved in:
992
BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
Saved in:
993
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
Saved in:
994
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
Saved in:
995
On dynamic selection of households for direct marketing based on Markov chain models with memory
Otter, Pieter W.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003471285
Saved in:
996
Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing
Ahrens, Michael
-
2007
Persistent link: https://www.econbiz.de/10003412006
Saved in:
997
Integrated marketing and its implications for personalised customer marketing strategies
Jenkinson, Angus
;
Mathews, Brian
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10003433453
Saved in:
998
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
Saved in:
999
Data protection: cold calling ruling
Brooks, Gary
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 264-267
Persistent link: https://www.econbiz.de/10003433495
Saved in:
1000
Professionelles Direktmarketing : das Praxisbuch mit Online-Marketing
Neumann, Uwe
;
Nagel, Thomas
-
2007
-
2., vollständig überarb. Aufl., Orig.,-Ausg.
Persistent link: https://www.econbiz.de/10003395608
Saved in:
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