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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
2
The evolution of direct, data and digital marketing
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009781282
Saved in:
3
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
4
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
5
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
6
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
Saved in:
7
New ICO guidance on direct marketing
Groom, Stephen
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10010257043
Saved in:
8
Data optimisation
McKeever, Luke
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 363-370
Persistent link: https://www.econbiz.de/10003720369
Saved in:
9
Reinventing direct marketing - with VRM inside
Mitchell, Alan
;
Henderson, Iain
;
Searls, Doc
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003763928
Saved in:
10
Direct marketing: options for the future
Simpson, Peter
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 289-293
Persistent link: https://www.econbiz.de/10003468997
Saved in:
11
Learning from integrated marketing: how to optimise personalised customer marketing strategie, Teil 2
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003469002
Saved in:
12
BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
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13
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
Saved in:
14
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
Saved in:
15
Integrated marketing and its implications for personalised customer marketing strategies
Jenkinson, Angus
;
Mathews, Brian
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10003433453
Saved in:
16
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
Saved in:
17
Data protection: cold calling ruling
Brooks, Gary
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 264-267
Persistent link: https://www.econbiz.de/10003433495
Saved in:
18
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
19
Consumer concerns: the opportunity for direct marketing? : or how a shared responsibility on consent and data maintenance, the environment, and data security could provide the rena...
Chipperfield, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10003588144
Saved in:
20
The megatrends : what to expect in direct and interactive marketing in 2010
Biegel, Bruce A.
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 122-133
Persistent link: https://www.econbiz.de/10003588149
Saved in:
21
Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
Saved in:
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