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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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13
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8
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8
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7
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Verhoef, Peter C.
4
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
126
European journal of operational research : EJOR
109
International journal of production economics
95
Journal of retailing
67
Journal of marketing channels : ... distribution systems, strategy, and management
62
Journal of business research : JBR
60
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
48
Transportation research / E : an international journal
48
The international review of retail, distribution and consumer research
36
Omega : the international journal of management science
35
SpringerLink / Bücher
32
Handbuch Multi-Channel-Marketing
29
International journal of retail & distribution management
29
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
25
Journal of marketing
24
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
Marketing letters : a journal of research in marketing
21
The journal of business & industrial marketing
19
Europäische Hochschulschriften / 5
18
Gabler Edition Wissenschaft
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Manufacturing & service operations management : M & SOM
17
American journal of agricultural economics
15
International journal of retail and distribution management
15
Journal of the Operational Research Society
15
Information systems research : ISR
14
International journal of logistics systems and management
14
Asia Pacific journal of marketing and logistics
13
Decision sciences : DS
13
International journal of logistics : research and applications
13
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
13
ERIM report series research in management
12
Electronic commerce research
12
European journal of industrial engineering : EJIE
11
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1
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
2
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
5
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
8
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
9
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
10
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
11
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
12
On-demand streaming services and music industry revenues - insights from Spotify's market entry
Wlömert, Nils
;
Papies, Dominik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011527098
Saved in:
13
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
14
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
15
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
16
Manufacturer-provided services vs. retailer-provided services : effect on product quality, channel profits and consumer welfare
Kolay, Sreya
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 124-154
Persistent link: https://www.econbiz.de/10011337512
Saved in:
17
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
18
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
19
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
20
The effects of a “no-haggle” channel on marketing strategies
Zeng, Xiaohua
;
Dasgupta, Srabana
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 434-443
Persistent link: https://www.econbiz.de/10011281401
Saved in:
21
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
22
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
23
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
24
Special issue on Channel productivity
Bultez, Alain
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
15,5
(
1998
)
Persistent link: https://www.econbiz.de/10004604920
Saved in:
25
Distribution channel choice in a market with complementary goods
Coughlan, Anne T.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
Saved in:
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