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subject:"Marketing management"
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Marketing management
Druckerzeugnis
43
Printed product
43
Press publisher
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Presseverlag
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Drucksache
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Marketing
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Branchenentwicklung
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Barnier, Virginie de
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Froböse, Michael
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Valette-Florence, Rita
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Journal of business research : JBR
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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ECONIS (ZBW)
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Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
2
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
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