This study examines how digital transformation (DX) unfolds in Small and Medium-sized Enterprises (SMEs) through an analytical integration of dynamic capabilities (DCs) and service-dominant logic (SDL). While DX research is abundant, existing studies tend to discuss internal organizational...

Strategic alliances have assumed a pivotal role in the growth and competitiveness of organisations, especially in contexts of rapid technological change and high environmental complexity. Drawing on the Dynamic Capabilities View (DCV), this study aims to analyse the impact of strategic alliance...

Artificial intelligence (AI) is increasingly positioned as an enabler of strategic renewal and competitiveness for small and medium-sized enterprises (SMEs) in emerging economies. However, its adoption remains limited and uneven, constrained by shortages of skilled talent, weak data...

The rapid digitalization of consumer behavior presents businesses with unprecedented opportunities and challenges. Artificial Intelligence (AI) has emerged as a key driver of efficiency, enabling companies to analyze vast amounts of consumer data, personalize experiences and enhance...

This study investigates how new R&D institutions mediate policy-market disjunctures to foster integrated innovation and entrepreneurship ecosystems. Employing a longitudinal case analysis (2013-2023) of the Jiangsu Industrial Technology Research Institute (JITRI), we delineate a three-phase...