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Year of publication
Subject
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E-Mail 660 E-mail 569 Internet marketing 145 Online-Marketing 144 Kommunikation 90 Communication 83 Internet 83 Internal communication 81 Interne Kommunikation 81 Konsumentenverhalten 59 Consumer behaviour 58 Deutschland 53 Direktmarketing 51 Germany 50 United States 49 Beziehungsmarketing 48 Relationship marketing 48 USA 47 Direct marketing 44 Theorie 43 Theory 43 Marketing management 40 Marketingmanagement 40 Marketing 33 Social Web 33 Social web 33 e-mail 33 Werbewirkung 31 Advertising effects 30 Data protection 27 Datenschutz 27 Electronic Commerce 27 E-commerce 26 Welt 24 World 24 Telemarketing 23 Unternehmen 22 Data security 21 Datensicherheit 21 Mobile communications 21
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Online availability
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Free 157 Undetermined 131 CC license 12
Type of publication
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Article 384 Book / Working Paper 322
Type of publication (narrower categories)
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Article in journal 261 Aufsatz in Zeitschrift 261 Aufsatz im Buch 77 Book section 77 Graue Literatur 57 Non-commercial literature 57 Working Paper 55 Arbeitspapier 50 Hochschulschrift 28 Thesis 24 research-article 11 Case study 9 Fallstudie 9 Collection of articles of several authors 8 Sammelwerk 8 Dissertation u.a. Prüfungsschriften 7 Ratgeber 7 Conference paper 6 Guidebook 6 Konferenzbeitrag 6 Konferenzschrift 5 review-article 5 Forschungsbericht 3 Universitätsschrift 3 Bibliografie enthalten 2 Bibliographie 2 Bibliography included 2 Handbook 2 Handbuch 2 Amtsdruckschrift 1 Aufsatzsammlung 1 Collection of articles written by one author 1 Conference proceedings 1 Elektronischer Datenträger 1 Government document 1 Sammlung 1 non-article 1 review 1 technical-paper 1
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Language
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English 504 German 172 Undetermined 26 French 4 Spanish 1
Author
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Schwarz, Torsten 10 Becker, Lars 8 Van Alstyne, Marshall 6 Beshears, John 5 Choi, James J. 5 Fritz, Wolfgang 5 Hampel, Stefan 5 Madrian, Brigitte C. 5 Milkman, Katherine L. 5 Avery, Christopher 4 Chaipornkaew, Piyanuch 4 Coussement, Kristof 4 Dimitri, Nicola 4 Duscha, Andreas 4 Hurwitz, Michael 4 Junk, Petra 4 Kalevi Dieke, Alex 4 Kalika, Michel 4 Kreutzer, Ralf T. 4 Laibson, David I. 4 Matejcek, Karina 4 McAleer, Michael 4 Murphy, Jamie 4 Oreopoulos, Philip 4 Page, Lindsay C. 4 Petronijevic, Uros 4 Prexawanprasut, Takorn 4 Van den Poel, Dirk 4 Belkin, Liuba Y. 3 Blanpain, Roger 3 Castleman, Benjamin L. 3 Chaffey, Dave 3 Chaparro-Peláez, Julián 3 Chiao, Benjamin 3 Chintagunta, Pradeep K. 3 Clement, Michel 3 Currall, Steven C. 3 De La Rupelle, Géraldine 3 Dulleck, Uwe 3 Friedman, Ray 3
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Institution
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National Bureau of Economic Research 5 European Commission / Joint Research Centre 4 Organisation for Economic Co-operation and Development 4 Université Paris-Dauphine (Paris IX) 4 Economics Research, World Bank Group 3 OECD 3 HAL 2 Université Paris-Dauphine 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Büro für Technikfolgen-Abschätzung beim Deutschen Bundestag 1 DMI 1 EconWPA 1 Europäische Kommission / Gemeinsame Forschungsstelle 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 HEC Paris (École des Hautes Études Commerciales) 1 Hochschule für Technik und Wirtschaft <Chur> 1 Innovationsforum <Berufsverband Information Bibliothek> <2000, Leipzig> 1 Institut für Wirtschaftswissenschaften <Braunschweig> 1 Institut für Wirtschaftswissenschaften <Wien> 1 Inter-American Development Bank 1 International Telecommunications Society 1 Koninklijke Vlaamse Academie van Belgie voor Wetenschappen en Kunsten <Brüssel> 1 Koninklijke Vlaamse Academie van België voor Wetenschappen en Kunsten 1 OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Shaker Verlag 1 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 1 Springer Fachmedien Wiesbaden 1 Università degli Studi di Firenze 1 Uppsala universitet 1 bidt - Bayerisches Forschungsinstitut für digitale Transformation 1
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Published in...
All
Professionelles E-Mail-Management : von der individuellen Nutzung zur unternehmensweiten Anwendung 8 SpringerLink / Bücher 8 Leitfaden Online-Marketing ; [Bd. 1] 7 Decision support systems : DSS ; the international journal 6 NBER working paper series 5 Economics Papers from University Paris Dauphine 4 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 4 Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig 4 International journal of business communication : IJBC ; a publication of the Association of Business Communication 4 Journal of business communication : JBC 4 Journal of business research : JBR 4 Marketing letters : a journal of research in marketing 4 OECD Digital Economy Papers 4 Working paper / National Bureau of Economic Research, Inc. 4 Betriebs-Berater : BB 3 Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste 3 E-collaboration in modern organizations : initiating and managing distributed projects 3 Games and economic behavior 3 Group decision and negotiation 3 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 3 Harvard-Business-Manager : das Wissen der Besten 3 Health, Nutrition and Population (HNP) Discussion Paper Series 3 Information systems research : ISR 3 International journal of business information systems : IJBIS 3 International journal of electronic marketing and retailing : IJEMR 3 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 3 Journal of global information management : an official publication of the Information Resources Management Association 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 3 NBER Working Paper 3 Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations 3 Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance 3 The World Bank Economic Review 3 The secure online business handbook : a practical guide to risk management and business continuity 3 WIK Diskussionsbeitrag 3 Wirtschaftsinformatik & Management : Zeitschrift für Business-IT 3 Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde 3 Applied economics letters 2 Arbeitsbericht ... des Competence Center E-Business Basel 2 Arbeitsberichte der Hochschule für Wirtschaft FHNW 2
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Source
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ECONIS (ZBW) 588 USB Cologne (EcoSocSci) 65 RePEc 25 Other ZBW resources 19 EconStor 5 USB Cologne (business full texts) 3 ArchiDok 1
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Showing 1 - 10 of 706
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Internet standards : email communication security standards : an analysis of uptake in the EU : 2025
Kouliaridis, Vasileios (contributor);  … - European Commission / Joint Research Centre - 2025
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015520785
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Internet standards : email communication security standards - an analysis of uptake in the EU : March 2024
Kouliaridis, V. (contributor); Sanchez, I. (contributor) - Europäische Kommission / Gemeinsame Forschungsstelle - 2024
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015276568
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Internet standards : email communication security standards : an analysis of uptake in the EU : September 2024
Kouliaridis, Vasileios (contributor);  … - European Commission / Joint Research Centre - 2024
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015321566
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Tone at the top, corporate irresponsibility and the Enron emails
Taylor-Neu, Kieran; Rahaman, Abu Shiraz; Saxton, Gregory D. - In: Accounting, auditing & accountability journal 37 (2024) 9, pp. 336-364
Persistent link: https://www.econbiz.de/10015207270
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A hybrid correlation-based deep learning model for email spam classification using fuzzy inference system
Ayo, Femi Emmanuel; Ogundele, Lukman Adebayo; Olakunle, … - 2024
Spam emails are unwanted and unsolicited messages. The major problems in email spam detection methods are low detection rates and a high likelihood of false alarms. This study proposes a hybrid correlation-based deep learning model for email spam classification using a fuzzy inference system....
Persistent link: https://www.econbiz.de/10014541613
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
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Sendemails : An Automated Email Package with Multiple Applications
Fumarco, Luca; Gaddis, S. Michael; Sarracino, Francesco; … - 2023
Correspondence audits are a popular method to examine discrimination in a causal framework. However, they often require sending hundreds or thousands of emails to subjects. The sendemails package allows users to automatically send emails with Stata through PowerShell, which is open-source and...
Persistent link: https://www.econbiz.de/10014356438
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Personalisation (in)effectiveness in email marketing
Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10
This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively addressed, providing retailers limited...
Persistent link: https://www.econbiz.de/10014465192
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Personalized subject lines in email marketing
Defau, Laurens; Zauner, Alexander - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 727-733
Persistent link: https://www.econbiz.de/10014458470
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Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective
Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent business & management 10 (2023) 1, pp. 1-17
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...
Persistent link: https://www.econbiz.de/10014468682
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