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isPartOf:"JMM : the international journal on media management"
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JMM : the international journal on media management
Brand Content : die Marke als Medienereignis
18
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
11
HMD : Praxis der Wirtschaftsinformatik
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
6
Information systems and e-business management : ISeB
5
Journal of management information systems : JMIS
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
essentials
5
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Journal of media business studies
4
Springer eBooks / Business and Economics
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
3
Information systems research : ISR
3
International journal of business information systems : IJBIS
3
International journal of internet marketing and advertising : IJIMA
3
International journal of product development : IJPD
3
mitp Business
3
Advances in logistics, operations, and management science (ALOMS) book series
2
Bochumer Beiträge zur Unternehmensführung
2
Business computing
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Decision support systems : DSS ; the international journal
2
Digital and social media marketing : a results-driven approach
2
Edition KWV
2
Electronic commerce research
2
Erlanger Beiträge zur Medienwirtschaft
2
Faculty & research / Insead : working paper series
2
Handbuch Medienmanagement : mit 46 Tabellen
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Interactive channels and the challenge of content budgeting
Wildman, Steven S.
- In:
JMM : the international journal on media management
10
(
2008
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10003756163
Saved in:
2
The battle between portals and multimedia content sites in the UCC market : who is stronger in terms of brand equitiy?
Yi, Keunyeong
;
Kim, Wi-Geun
- In:
JMM : the international journal on media management
10
(
2008
)
3
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003756168
Saved in:
3
Media convergence : a study of a cable news station
Huang, J. Sonia
;
Heider, Don
- In:
JMM : the international journal on media management
9
(
2007
)
3
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003549774
Saved in:
4
The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A.
- In:
JMM : the international journal on media management
9
(
2007
)
3
,
pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
Saved in:
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