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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer behaviour
5
Konsumentenverhalten
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Sustainable product
5
Öko-Produkt
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USA
4
United States
4
Green marketing
3
Öko-Marketing
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Advertising
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Advertising effects
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Environmental consciousness
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Umweltbewusstsein
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Werbewirkung
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Werbung
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Brand image
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Cause-Related Marketing
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Cause-related marketing
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Confidence
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Markenimage
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Preismanagement
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Pricing strategy
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Prospect Theory
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Psychology of advertising
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Atkinson, Lucy
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Chang, Chingching
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Fox, Alexa K.
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Green, Todd
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Lee, Eun Mi
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Journal of advertising : official publication of the American Academy of Advertising
Business strategy and the environment
69
International journal of production economics
30
Technological forecasting & social change : an international journal
29
Journal of retailing and consumer services
28
Journal of business ethics : JOBE
25
Journal of fashion marketing and management
24
International journal of consumer studies
23
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
21
International journal of production research
21
International journal of hospitality management
18
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
17
Journal of business research : JBR
17
Energy economics
14
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
13
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
13
Amfiteatru economic : an economic and business research periodical
11
International journal of green economics : IJGE
11
Cogent business & management
10
European journal of operational research : EJOR
10
International journal of contemporary hospitality management
10
International journal of green economics
10
International journal of innovation and sustainable development : IJISD
10
International journal of product development : IJPD
10
Wuppertal paper
10
IEEE transactions on engineering management : EM
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
9
Corporate social responsibility and environmental management
8
European research studies
8
International journal of automotive technology and management : IJATM
8
Psychology & marketing
8
Springer eBook Collection
8
Transportation research / E : an international journal
8
Working paper
8
Berichte aus Energie- und Umweltforschung
7
Brands with a conscience : how to build a successful and responsible brand
7
Cleaner and responsible consumption
7
EcoDesign : von der Theorie in die Praxis
7
International Journal of Energy Economics and Policy : IJEEP
7
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ECONIS (ZBW)
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1
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
2
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
5
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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