//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
34
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Advertising effects
5
Werbewirkung
5
Brand
4
Customer satisfaction
4
Dienstleistungsqualität
4
Intelligence
4
Intelligenz
4
Kundenzufriedenheit
4
Markenartikel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
Cognition
3
Experiment
3
Kognition
3
Measurement
3
Messung
3
Advertising
2
Beziehungsmarketing
2
Brand love
2
Brand loyalty
2
Creativity
2
Emotional intelligence
2
Emotions
2
Kreativität
2
Meta-Analyse
2
Meta-analysis
2
Persuasion
2
Psychology of advertising
2
Relationship marketing
2
Salespeople
2
Satisfaction
2
Verkaufspersonal
2
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
34
Author
All
Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Septianto, Felix
2
Agnihotri, Raj
1
Ahn, Hongmin
1
Barone, Michael J.
1
Belén del Río-Lanza, Ana
1
Boeuf, Benjamin
1
Bradford, Kevin
1
Brown, Steven
1
Carroll, Ryall
1
Caruelle, Delphine
1
Chen, Ming
1
Chien, Charles S.
1
Corfman, Kim P.
1
Dong, Beibei
1
Drolet, Aimee Leigh
1
Drumwright, Minette E.
1
Dugan, Riley
1
Durso, Geoffrey R. O.
1
Díaz-Martín, Ana María
1
Fischer, Alexander
1
Ganesan, Shankar
1
Grahl, Daniel
1
Guido, Gianluigi
1
Gustafsson, Anders
1
Haws, Kelly L.
1
Herd, Kelly B.
1
Hewage, Ganga S. Urumutta
1
Hoelzl, Erik
1
Honea, Heather
1
Horsky, Sharon
1
Hu, Ye
1
Hui, Sam
1
Humphrey, Ronald H.
1
Hunter, Gary L.
1
Jeong, Hyewook G.
1
Joireman, Jeff
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
234
International journal of hospitality management
172
Journal of retailing and consumer services
155
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
78
Psychology & marketing
78
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
68
Academy of Management journal : AMJ
62
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
61
SpringerLink / Bücher
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
Journal of behavioral decision making
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of services marketing
45
Tourism management perspectives : TMP
44
The service industries journal
43
Human relations
41
Journal of marketing research : JMR
41
The journal of brand management : an international journal
41
European journal of marketing : EJM
39
Journal of managerial psychology
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Discussion paper series / IZA
38
Research companion to emotion in organizations
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Cogent business & management
33
Journal of marketing management : MM
32
Journal of consumer behaviour : an international research review
29
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
34
of
34
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
Saved in:
2
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
3
The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung
;
Herd, Kelly B.
;
Krishnan, H. Shanker
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014266015
Saved in:
4
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
5
"A little competition goes a long way" : substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
Kalra, Ashish
;
Dugan, Riley
;
Agnihotri, Raj
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 399-413
Persistent link: https://www.econbiz.de/10013454579
Saved in:
6
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
7
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
8
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
9
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
10
Customers' emotions in service failure and recovery : a meta-analysis
Valentini, Sara
;
Orsingher, Chiara
;
Polyakova, Alexandra
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10012301451
Saved in:
11
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
12
Emotional intelligence and service quality : a meta-analysis with initial evidence on cross-cultural factors and future research directions
Miao, Chao
;
Barone, Michael J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012144816
Saved in:
13
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
14
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
15
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
16
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
17
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
18
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
19
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
20
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Jeong, Hyewook G.
;
Drolet, Aimee Leigh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 55-62
Persistent link: https://www.econbiz.de/10011444018
Saved in:
21
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
22
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
23
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
24
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
25
Building consumer self-control : the effect of self-control exercises on impulse buying urges
Sultan, Abdullah J.
;
Joireman, Jeff
;
Sprott, David E.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10009530127
Saved in:
26
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
Saved in:
27
When hedonic products help regulate my mood
López, Inés López
;
Ruiz de Maya, Salvador
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 701-717
Persistent link: https://www.econbiz.de/10009579978
Saved in:
28
Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
Saved in:
29
The embedded sales force : connecting buying and selling organizations
Bradford, Kevin
;
Brown, Steven
;
Ganesan, Shankar
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10003998111
Saved in:
30
Consumption-related emotions over time : fit between prediction and experience
Pollai, Maria
;
Hoelzl, Erik
;
Possas, Flavia
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 397-411
Persistent link: https://www.econbiz.de/10008796171
Saved in:
31
A little something for me and maybe for you, too : promotions that relieve guilt
Lee-Wingate, Sooyeon
;
Corfman, Kim P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 385-395
Persistent link: https://www.econbiz.de/10008796173
Saved in:
32
Coping with a natural disaster : losses, emotions, and impulsive and compulsive buying
Sneath, Julie Z.
;
Lacey, Russell
;
Kennett-Hensel, Pamela A.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003805713
Saved in:
33
The effect of incidental out-of-stock options on preferences
Kramer, Thomas
;
Carroll, Ryall
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10003819982
Saved in:
34
Quality of past performance : impact on consumers' responses to service failure
Vázquez Casielles, Rodolfo
;
Belén del Río-Lanza, Ana
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10003549611
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->