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Markenwerbung und nachhaltiger Konsum : "Faszination Nachhaltigkeit" oder "Bedrohung Nachhaltigkeit"?
Lichtl, Martin
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013436451
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Ecotainment: der neue Weg im Umweltmarketing : [emotionale Werbebotschaften, sustainability, cross marketing]
Lichtl, Martin
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1999
Persistent link: https://www.econbiz.de/10004597359
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