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subject:"Advertising music"
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Advertising music
Emotionale Werbung
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Emotional branding
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Consumer behaviour
32
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Brand management
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Markenführung
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Emotion
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Werbewirkung
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Advertising effects
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Werbepsychologie
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Psychology of advertising
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Beziehungsmarketing
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Marketing
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Relationship marketing
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Advertising
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Werbung
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Brand image
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Markenimage
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emotional branding
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Theorie
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Emotionales Verhalten
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Germany
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Koh, Hyeseung Elizabeth
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Schaefer, Peter
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Stewart, Kristin
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Journal of consumer behaviour : an international research review
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
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Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter
-
2014
Persistent link: https://www.econbiz.de/10010434214
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