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subject:"Kognition"
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Kognition
Emotionale Werbung
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Emotional branding
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Consumer behaviour
32
Konsumentenverhalten
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Brand management
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Markenführung
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Emotion
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Werbepsychologie
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Psychology of advertising
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Beziehungsmarketing
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Marketing
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Markenimage
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emotional branding
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Imschloß, Monika
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Yoon, Hye Jin
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Universität Mannheim
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
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2
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
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