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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Emotional branding
65
Emotionale Werbung
65
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
14
Werbewirkung
14
Brand management
11
Markenführung
11
Werbepsychologie
11
Psychology of advertising
10
Emotion
9
Advertising
7
Werbung
7
Beziehungsmarketing
5
Marketing
5
Perception
5
Relationship marketing
5
Verbraucherverhalten
5
Wahrnehmung
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emotional marketing
5
Großbritannien
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USA
4
United Kingdom
4
United States
4
Branchenentwicklung
3
Brand loyalty
3
Consumer attitudes
3
Emotionales Verhalten
3
Experiment
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Sector development
3
Social Web
3
Social web
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Target group
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Verbraucher
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Verbrauchereinstellung
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Güntzel, Joachim
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Niedermeier, Anna
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
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ECONIS (ZBW)
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
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2015
Persistent link: https://www.econbiz.de/10013427492
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Emotional appeal, disappointment, and a concept of virtual indifference curves
Güntzel, Joachim
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2014
Persistent link: https://www.econbiz.de/10010416463
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