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subject:"Consumer attitudes"
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Search: subject_exact:"Emotional marketing"
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Consumer attitudes
Emotional branding
65
Emotionale Werbung
65
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
14
Werbewirkung
14
Brand management
11
Markenführung
11
Werbepsychologie
11
Psychology of advertising
10
Emotion
9
Advertising
7
Werbung
7
Beziehungsmarketing
5
Marketing
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Perception
5
Relationship marketing
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Verbraucherverhalten
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Wahrnehmung
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emotional marketing
5
Großbritannien
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USA
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United Kingdom
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United States
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Branchenentwicklung
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Brand loyalty
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Emotionales Verhalten
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Experiment
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Markentreue
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Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Sector development
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Social Web
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Social web
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Target group
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Baxter, Stacey M.
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Chang, Chun-Tuan
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Chang, Hui-Wen
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Golla, Benedikt Maximilian Johannes
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Ilicic, Jasmina
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Kulczynski, Alicia
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Journal of advertising research
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Psychology & marketing
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ECONIS (ZBW)
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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
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2
Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
-
2017
Persistent link: https://www.econbiz.de/10011875896
Saved in:
3
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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