//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Humor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotionale Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Humor
Emotionale Werbung
92
Emotional branding
65
Consumer behaviour
22
Konsumentenverhalten
22
Werbewirkung
20
Advertising effects
19
Werbepsychologie
17
Psychology of advertising
14
Brand management
13
Markenführung
13
Marketing
13
Emotion
11
Werbung
11
Advertising
10
Verbraucherverhalten
8
Werbebotschaft
7
Theorie
6
Theory
6
Beziehungsmarketing
5
Deutschland
5
Emotionales Verhalten
5
Germany
5
Perception
5
Relationship marketing
5
Verbraucher
5
Wahrnehmung
5
Zielgruppe
5
Angst
4
Großbritannien
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
Target group
4
USA
4
United Kingdom
4
United States
4
Unternehmenserfolg
4
Advertising planning
3
Anxiety
3
Branchenentwicklung
3
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mayer, James Mark
1
Sabri, Ouidade
1
Yoon, Hye Jin
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
2
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->