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subject:"Competitive advantage"
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Search: subject_exact:"Emotionale Werbung"
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Competitive advantage
Emotionale Werbung
92
Emotional branding
65
Consumer behaviour
22
Konsumentenverhalten
22
Werbewirkung
20
Advertising effects
19
Werbepsychologie
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Psychology of advertising
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Brand management
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Markenführung
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Marketing
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Emotion
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Werbung
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Advertising
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Werbebotschaft
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Theorie
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Beziehungsmarketing
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Emotionales Verhalten
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Germany
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Perception
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Relationship marketing
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Verbraucher
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Großbritannien
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Marketingmanagement
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Leemon, Daniel
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Magids, Scott
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Zorfas, Alan
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
2
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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