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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Empathie"
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13
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
233
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
91
Psychology & marketing
79
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
49
SpringerLink / Bücher
49
Journal of hospitality marketing & management
48
Journal of vocational behavior
48
Journal of behavioral decision making
47
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of services marketing
45
The service industries journal
43
Tourism management perspectives : TMP
43
Journal of managerial psychology
42
Journal of marketing research : JMR
41
The journal of brand management : an international journal
41
Human relations
40
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Discussion paper series / IZA
38
Research companion to emotion in organizations
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
Cogent business & management
33
Journal of marketing management : MM
31
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
2
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
5
Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
Saved in:
6
Pulling on the heartstrings : examining the effects of emotions and gender in persuasive appeals
Kemp, Elyria
;
Kennett-Hensel, Pamela A.
;
Kees, Jeremy
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009738744
Saved in:
7
Exploring ad-elicited emotional arousal and memory for the ad using fMRI
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10010230113
Saved in:
8
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
9
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
10
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
11
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
12
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
13
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
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