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subject:"Marketingtheorie"
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Marketingtheorie
Produkt
648
Product
450
Theorie
107
Theory
107
Deutschland
76
Consumer behaviour
63
Konsumentenverhalten
63
Innovation
62
Unternehmen
59
USA
54
Germany
52
United States
52
Produktmanagement
51
Dienstleistung
49
Product management
46
Services
41
Preis
23
Produktentwicklung
21
Export
20
Price
20
Produktgestaltung
19
Sustainable product
19
Öko-Produkt
19
Adressbuch
18
Intermediate goods
18
Marketing
18
Vorleistungen
18
Welt
18
World
18
Bewertung
17
Enterprise
17
Product quality
17
Produktlebenszyklus
17
Produktqualität
17
Wirtschaft
17
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16
Industrie
16
Nachhaltigkeit
16
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15
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15
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3
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9
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9
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English
9
German
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Vargo, Stephen L.
5
Lusch, Robert F.
3
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Bendixen, Peter
1
Brodie, Roderick J.
1
Chandler, Jennifer D.
1
Groeger, Lars
1
Grönroos, Christian
1
Löbler, Helge
1
Mish, Jenny
1
Pels, Jaqueline
1
Peñaloza, Lisa
1
Saren, Michael
1
Sojkin, Bogdan
1
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Marketing theory
6
European journal of marketing : EJM
3
Beiträge zum Produkt-Marketing
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
1
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ECONIS (ZBW)
12
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1
Die mediale Natur der Produkte
Bendixen, Peter
-
2014
Persistent link: https://www.econbiz.de/10010384403
Saved in:
2
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
3
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
4
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
5
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
6
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
7
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
8
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
9
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
10
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
11
Soziale Epidemien : das Phänomen exponentioneller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen
Groeger, Lars
-
2008
Persistent link: https://www.econbiz.de/10013432054
Saved in:
12
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
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