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Consumer behaviour
32
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32
Cultural identity
31
Kulturelle Identität
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National culture
25
Nationalkultur
25
International marketing
17
Internationales Marketing
17
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13
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culture
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Awudu, Iddrisu
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Czarnecka, Barbara
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Ghanem, Salma
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Kalliny, Morris
2
Manrai, Ajay K.
2
Parker, R. Stephen
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Raman, Prashant
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Singh, Nitish
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Surat Teerakapibal
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Adams, Russell
1
Albaum, Gerald
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Bae, Young Han
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Benmamoun, Mamoun
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Biswas, Somdutta
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Brennan, Ross
1
Bruning, Edward R.
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Canterbury, Andrew
1
Chan, Kenny K.
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Chan, Tsang-sing
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Charoensukmongkol, Peerayuth
1
Choi, Jin-A.
1
Choi, Sejung Marina
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Chowdhury, Tamgid Ahmed
1
Chu, Shu-chuan
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Chun, Wootae
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De Nisco, Alessandro
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Desmarais, Fabrice
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Durvasula, Srinivas
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Ellouzi, Meriam
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Evangelista, Felicitas
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Friedeborn, Stefanie
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Guo, Chen
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Journal of global marketing
Journal of business research : JBR
143
Journal of international consumer marketing
83
International business review : the official journal of the European International Business Academy
66
Cross cultural management : an international journal
62
Discussion paper series / IZA
62
International journal of cross cultural management : CCM
58
Journal of business ethics : JOBE
58
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
56
International marketing review
54
Journal of international marketing
51
Journal of world business : JWB
47
The international journal of human resource management
45
Management international review : mir ; journal of international business
42
SpringerLink / Bücher
40
Discussion paper / Centre for Economic Policy Research
39
NBER working paper series
38
IZA Discussion Paper
37
Working paper / National Bureau of Economic Research, Inc.
33
Journal of international management
32
CESifo working papers
31
Asia Pacific journal of marketing and logistics
28
NBER Working Paper
28
European journal of international management : EJIM
27
Cross cultural & strategic management
25
International journal of business and globalisation : IJBG
25
Journal of retailing and consumer services
25
Tourism management : research, policies, practice
25
Working paper
23
International journal of hospitality management
21
Journal of travel and tourism marketing
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of cross-cultural competence and management
19
Journal of career development
19
Springer eBook Collection
19
International journal of cross cultural management
18
Research in international business and finance
18
Technological forecasting & social change : an international journal
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Psychology & marketing
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ECONIS (ZBW)
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012515206
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012584505
Saved in:
8
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
9
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
10
The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Charoensukmongkol, Peerayuth
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012260088
Saved in:
11
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
12
Human values and life satisfaction : moderating effects of culture and age
Surat Teerakapibal
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10012260091
Saved in:
13
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
14
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
15
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
16
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
17
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
18
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
19
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Saved in:
20
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
21
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
Saved in:
22
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
23
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
24
Being Arab and American : understanding ethnocentric tendencies for Arab American consumers
Al Ganideh, Saeb Farhan
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 72-86
Persistent link: https://www.econbiz.de/10011779404
Saved in:
25
Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
26
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
27
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
28
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
29
The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
Saved in:
30
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
31
Cultural similarity and national bias : an assessment in an international service context
Bruning, Edward R.
;
Saqib, Najam U.
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009777257
Saved in:
32
Understanding consumer ethnocentrism in developing countries : case Bangladesh
Chowdhury, Tamgid Ahmed
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 224-236
Persistent link: https://www.econbiz.de/10010199638
Saved in:
33
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
Saved in:
34
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
35
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
36
Influence of culture on Indian consumers' preference to shop at small retail stores
Khare, Arpita
- In:
Journal of global marketing
25
(
2012
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10009672198
Saved in:
37
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
Saved in:
38
The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
Saved in:
39
Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China
Chu, Shu-chuan
;
Choi, Sejung Marina
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009305488
Saved in:
40
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
Saved in:
41
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
42
Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila M.
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
Saved in:
43
How consumer ethnocentrism and animosity impair the economic recovery of emerging markets
Chan, Tsang-sing
;
Chan, Kenny K.
;
Leung, Lai Cheung
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10008652531
Saved in:
44
It's not black and white : advertising and race in cultural context
Jones, Victoria
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
Saved in:
45
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
46
Tradition versus change : evaluating the currency of some traditional Chinese values in today's business environment
Willis, Mike
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003857671
Saved in:
47
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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