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isPartOf:"Names in commerce and industry : past and present"
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Names in commerce and industry : past and present
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
11
Discussion paper series / IZA
9
Economic research
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The Palgrave handbook of the economics and language
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CESifo working papers
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European journal of international management : EJIM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Marketing letters : a journal of research in marketing
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Research
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
International journal of production research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
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International journal of hospitality management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Serie documentos de trabajo
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
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The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Beiträge zur Controlling-Forschung
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Critical perspectives on international business
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ECONIS (ZBW)
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1
Trade and brand names : proper or common nouns?
Van Langendonck, Willy
- In:
Names in commerce and industry : past and present
,
(pp. 23-33)
.
2007
Persistent link: https://www.econbiz.de/10003691944
Saved in:
2
Le nom de marque et de produit : quand la linguistique pose aussi ses marques
Laurent, Bénédicte
- In:
Names in commerce and industry : past and present
,
(pp. 35-44)
.
2007
Persistent link: https://www.econbiz.de/10003691946
Saved in:
3
Buy English? : changes in German product naming ; a preview
Brandl, Werner
- In:
Names in commerce and industry : past and present
,
(pp. 87-98)
.
2007
Persistent link: https://www.econbiz.de/10003692040
Saved in:
4
Von Mercedes zu Xsara : Modellnamen für Automobile in geografisch-historischer Perspektive
Lötscher, Andreas
- In:
Names in commerce and industry : past and present
,
(pp. 115-129)
.
2007
Persistent link: https://www.econbiz.de/10003692060
Saved in:
5
Produktnamen und Information : cui prodest nomen?
Fischer, Fiorenza
- In:
Names in commerce and industry : past and present
,
(pp. 141-152)
.
2007
Persistent link: https://www.econbiz.de/10003692072
Saved in:
6
Die Entwicklung der hybriden Wortschöpfungen bei den italienischen Markennamen
Cotticelli Kurras, Paola
- In:
Names in commerce and industry : past and present
,
(pp. 167-185)
.
2007
Persistent link: https://www.econbiz.de/10003692094
Saved in:
7
Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick
Ronneberger-Sibold, Elke
- In:
Names in commerce and industry : past and present
,
(pp. 187-211)
.
2007
Persistent link: https://www.econbiz.de/10003692117
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