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Bewertung
15
Evaluation
15
Consumer behaviour
7
Konsumentenverhalten
7
Market research
4
Marktforschung
4
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3
Brand extension
3
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3
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Rosmalen, Joost van
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
146
NBER working paper series
119
NBER Working Paper
105
SpringerLink / Bücher
64
Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
51
Sonderbericht / Europäischer Rechnungshof
50
Discussion paper series / IZA
48
Discussion paper / Centre for Economic Policy Research
47
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
44
Working paper
38
Beiträge zur Hochschulpolitik
31
International journal of selection and assessment
30
Research policy : policy, management and economic studies of science, technology and innovation
29
Journal of business research : JBR
28
SEO-rapport
28
Independent Evaluation Group Studies
27
CESifo working papers
26
Europäische Hochschulschriften / 5
26
New directions for program evaluation : a quarterly sourcebook
25
IZA Discussion Paper
24
Economics of education review
23
Journal of education for business
23
The journal of real estate finance and economics
23
Applied economics
22
Discussion paper
22
Tourism management : research, policies, practice
22
Edward Elgar E-Book Archive
21
International journal of business information systems : IJBIS
21
Sustainable development in Europe : concepts, evaluation and applications
20
The journal of real estate research
20
Appraisal journal
19
Land economics : applied research on environmental resources
19
OECD Reviews of Evaluation and Assessment in Education
19
Technological forecasting & social change : an international journal
19
The American economic review
19
The journal of structured finance
18
Discussion paper / Tinbergen Institute
17
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
17
Springer eBook Collection
17
The journal of economic education
17
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ECONIS (ZBW)
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1
How evaluations of multiple percentage price changes are influenced by presentation mode and percentage ordering : the role of anchoring and surprise
Davis, Derick F.
;
Bagchi, Rajesh
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 655-666
Persistent link: https://www.econbiz.de/10011957966
Saved in:
2
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
3
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
4
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
5
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
6
Mental simulation and product evaluation : the affective and cognitive dimensions of process versus outcome simulation
Zhao, Min
;
Hoeffler, Steve
;
Zauberman, Gal
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 827-839
Persistent link: https://www.econbiz.de/10009348949
Saved in:
7
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
8
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
9
The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Kurt, Didem
;
Inman, J. Jeffrey
;
Argo, Jennifer J.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10009272378
Saved in:
10
Discrepant fluency in self-customization
Wilcox, Keith
;
Song, Sangyoung
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 729-740
Persistent link: https://www.econbiz.de/10009272383
Saved in:
11
Identifying responses styles : a latent-class bilinear multinominal logit model
Rosmalen, Joost van
;
Herk, Hester van
;
Groenen, Patrick …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003947453
Saved in:
12
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
13
Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
Saved in:
14
Assessing three sources of misresponse to reversed likert items
Swain, Scott D.
;
Weathers, Danny
;
Niedrich, Ronald W.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10003696881
Saved in:
15
Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10003724276
Saved in:
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