In the current conditions of development and sustainable growth, due to its specificity, tourism represents a regional economic engine and a factor of cultural and social cohesion. A component of this industry, more current and more dynamic, is event tourism, which has recently become a very...

In the current conditions of development and sustainable growth, due to its specificity, tourism represents a regional economic engine and a factor of cultural and social cohesion. A component of this industry, more current and more dynamic, is event tourism, which has recently become a very...

Die Veranstaltungsbranche verändert sich rasant. Welche Haltungen beim Eventdesign sind und bleiben relevant? Welche Kompetenzen werden in Zukunft benötigt? Das Buch beschreibt, wie sinnstiftende und wirksame Veranstaltungen gelingen. Sinnstiftung auf drei Ebenen: das Design wird konsequent...