Luigi, DUMITRESCU; Oana, STANCIU; Mihai, TICHINDELEAN; … - In: Studies in Business and Economics 7 (2012) 1, pp. 56-61
Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in...