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~person:"Beverland, Michael B."
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Memorable customer experiences : a research anthology
3
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ECONIS (ZBW)
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1
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
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2
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
3
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
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