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~isPartOf:"International journal of sport management and marketing : IJSMM"
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International journal of sport management and marketing : IJSMM
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Journal of travel and tourism marketing
23
Customer Experience : Forum Dienstleistungsmanagement
22
International journal of hospitality management
20
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Journal of business research : JBR
18
International journal of contemporary hospitality management
16
Food and wine events in Europe : a stakeholder approach
15
Tourism management perspectives : TMP
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
Sport management review
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Springer eBook Collection
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essentials
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
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Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Journal of marketing management : MM
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
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Journal of advertising research
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Essentials
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Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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1
Does home location put young athletes under pressure?
Kristiansen, Elsa
;
Schnitzer, Martin
;
Houlihan, Barrie
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012697144
Saved in:
2
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
3
2016 Winter Youth Olymic Games : planning for a volunteer legacy
Sand, Trond Svela
;
Strittmatter, Anna-Maria
;
Hanstad, …
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011861915
Saved in:
4
A neo-institutionalist analysis of sport event leveraging strategies and tactics
Strittmatter, Anna-Maria
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011861924
Saved in:
5
The recreational sport participation scale : development, testing and practical application
Mueller, Thomas S.
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 144-158
Persistent link: https://www.econbiz.de/10009739380
Saved in:
6
Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
Saved in:
7
Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Nguyen, Sheila N.
;
Menzies, Jane L.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 106-130
Persistent link: https://www.econbiz.de/10008650621
Saved in:
8
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
Saved in:
9
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
10
ADVENTUREQUAL : an extension of the SERVQUAL conceptual gap model in young people's outdoor adventure
Donne, Keith
- In:
International journal of sport management and marketing …
6
(
2009
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10003920287
Saved in:
11
Prediction of ticket purchase in professional sport using data mining
Chen, Chen-yueh
;
Stotlar, David K.
;
Lin, Yi-hsiu
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10003862994
Saved in:
12
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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