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~isPartOf:"Memorable customer experiences : a research anthology"
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Memorable customer experiences : a research anthology
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Journal of travel and tourism marketing
23
Customer Experience : Forum Dienstleistungsmanagement
22
International journal of hospitality management
20
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Journal of business research : JBR
18
International journal of contemporary hospitality management
16
Food and wine events in Europe : a stakeholder approach
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Journal of retailing and consumer services
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Wirtschaftswissenschaft
8
Journal of marketing management : MM
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
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Journal of advertising research
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Essentials
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Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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Experiential marketing : understanding the logic of memorable customer experiences
Lanier, Clinton D.
;
Hampton, Ronald D.
- In:
Memorable customer experiences : a research anthology
,
(pp. 9-23)
.
2009
Persistent link: https://www.econbiz.de/10003902694
Saved in:
2
Experiential marketing and brand experiences : a conceptual framework
Kilian, Karsten
- In:
Memorable customer experiences : a research anthology
,
(pp. 25-44)
.
2009
Persistent link: https://www.econbiz.de/10003902695
Saved in:
3
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
4
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
5
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
6
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
7
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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8
Manufacturing memorable consumption experiences from ivy and ivory : the business model, customer orientation, and distortion of academic values in the post-millennial university
Holbrook, Morris B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 267-290)
.
2009
Persistent link: https://www.econbiz.de/10003902771
Saved in:
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