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International marketing
124
Internationales Marketing
124
Consumer behaviour
44
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Brand management
25
Markenführung
25
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22
Markenimage
22
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Papadopoulos, Nicolas G.
4
Cleveland, Mark
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Christofi, Michael
2
Chung, Henry F. L.
2
Craig, C. S.
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ghauri, Pervez N.
2
Griffith, David A.
2
Guzman, Francisco
2
He, Xinming
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Zaheer
2
Kim, Daekwan
2
Kvasova, Olga
2
Magnusson, Peter
2
Miller, Chip E.
2
Monkhouse, Lien Le
2
Oh, Chang Hoon
2
Olya, Hossein
2
Palihawadana, Dayananda
2
Park, Byung Il
2
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International marketing review
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Advances in international marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
124
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1
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
Saved in:
2
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
3
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
4
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
9
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
10
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
11
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
12
When does export customer responsiveness strategy contribute to export market competitive advantage?
Miocevic, Dario
;
Gnizy, Itzhak
;
Cadogan, John W.
- In:
International marketing review
40
(
2023
)
3
,
pp. 497-527
Persistent link: https://www.econbiz.de/10014381218
Saved in:
13
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
14
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
15
International servitization of SMEs in emerging markets : antecedents and boundary conditions
Zahoor, Nadia
;
Christofi, Michael
;
Nwoba, Arinze Christian
- In:
International marketing review
40
(
2023
)
4
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014469949
Saved in:
16
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
17
Managing disruptive external forces in international marketing
Jeong, Insik
;
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 936-956
Persistent link: https://www.econbiz.de/10014470102
Saved in:
18
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
19
CSR communication and international marketing : insights from the COVID-19 pandemic
Farmaki, Anna
;
Hadjielias, Elias
;
Olya, Hossein
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1071-1111
Persistent link: https://www.econbiz.de/10014470108
Saved in:
20
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
21
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
22
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
23
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
24
A structured literature review on Big Data for customer relationship management (CRM) : toward a future agenda in international marketing
Del Vecchio, Pasquale
;
Mele, Gioconda
;
Siachou, Evangelia
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1069-1092
Persistent link: https://www.econbiz.de/10013455455
Saved in:
25
Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda
Makrides, Anna
;
Kvasova, Olga
;
Thrassou, Alkis
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
Saved in:
26
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
27
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
28
Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio
(
ed.
);
Vrontis, Demetris
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396188
Saved in:
29
Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp
;
Park, Jungkun
;
Tarquini-Poli, Annalisa
- In:
International marketing review
39
(
2022
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
Saved in:
30
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
31
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
32
Building dynamic capabilities for international marketing knowledge management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
33
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Srivastava, Mukta
;
Sivaramakrishnan, Sreeram
- In:
International marketing review
39
(
2022
)
4
,
pp. 836-851
Persistent link: https://www.econbiz.de/10013396334
Saved in:
34
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
35
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
36
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
37
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
38
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
39
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
40
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
41
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
42
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
43
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
44
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
45
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
46
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
47
Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea
;
Mather, Damien
;
Knight, John
- In:
International marketing review
34
(
2017
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
Saved in:
48
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
49
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
50
The effect of COO on retail buyers’ propensity to trial new products
Reardon, James
;
Vianelli, Donata
;
Miller, Chip E.
- In:
International marketing review
34
(
2017
)
2
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011674264
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