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person:"Daugherty, Terry"
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Daugherty, Terry
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eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
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eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
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