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person:"Neslin, Scott A."
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Search: subject_exact:"Fachhandel"
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Einzelhandel
11
Retail trade
11
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Distribution channel
6
Vertriebsweg
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Attitude towards store
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Benefits and cost of shopping
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Catalog shopping
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Neslin, Scott A.
Swoboda, Bernhard
54
Grewal, Dhruv
48
Schramm-Klein, Hanna
44
Zentes, Joachim
44
Pantano, Eleonora
41
Morschett, Dirk
39
Rudolph, Thomas
39
Thurik, Adriaan R.
39
Städtler, Arno
35
Lachner, Josef
32
Richards, Timothy J.
32
Täger, Uwe Christian
28
Tietz, Bruno
27
Alexander, Nicholas
26
Dawson, John A.
26
Fernie, John
26
Zielke, Stephan
25
Ahlert, Dieter
24
Gil Saura, Irene
24
Gázquez-Abad, Juan Carlos
24
Teller, Christoph
24
Hübner, Alexander
23
Müller-Hagedorn, Lothar
22
Batzer, Erich
21
Bernard, Andrew B.
21
Kaapke, Andreas
21
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Schröder, Hendrik
21
Aithal, P. S.
20
Carree, Martin Anthony
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Martínez-López, Francisco J.
20
Raff, Horst
20
Cheng, T. C. E.
19
Fisher, Marshall L.
19
Gallino, Santiago
19
Hudetz, Kai
19
Khare, Arpita
19
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
2
Journal of retailing
2
A reader in marketing communications
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Retailing in the 21st century : current and future trends
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
13
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
5
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
6
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
7
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
8
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
9
Database submission : the ISMS durable goods data sets
Ni, Jian
;
Neslin, Scott A.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1008-1013
Persistent link: https://www.econbiz.de/10009702504
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
11
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
12
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
13
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
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