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~subject:"Corporate brand"
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Subject
All
Corporate brand
Brand architecture
498
Markenarchitektur
498
Brand management
369
Markenführung
369
Corporate reputation
213
Firmenimage
213
Markenimage
99
Brand image
98
Corporate culture
93
Unternehmenskultur
93
Brand
91
Markenartikel
90
Consumer behaviour
78
Konsumentenverhalten
78
Corporate Social Responsibility
59
Marketing management
59
Marketingmanagement
59
Corporate social responsibility
57
Öffentlichkeitsarbeit
52
Public relations
51
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
22
Kulturgüter
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Markentransfer
18
HR marketing
17
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Online availability
All
Undetermined
18
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All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Conference paper
1
Konferenzbeitrag
1
Language
All
English
21
Author
All
Balmer, John M. T.
2
Balmer, John M.T.
2
Mingione, Michela
2
Podnar, Klement
2
Abratt, Russell
1
Anisimova, Tatiana
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Becerra, Manuel
1
Calabrò, Andrea
1
Chen, Weifeng
1
De Roeck, Kenneth
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Galluci, Carmen
1
Gerwe, Oksana
1
Haahtela, Kari
1
Hesse, Andreas
1
Isiksal, Didem Gamze
1
Karaosmanoglu, Elif
1
Kato, Takumi
1
Liljander, Veronica
1
Maon, François
1
Monfort, Abel
1
Pace, Stefano
1
Palazzo, Maria
1
Roper, Stuart
1
Saha, Anirban
1
Sanchez, Joaquin
1
Santulli, Rosalia
1
Sarasvuo, Sonja
1
Schmidt, Holger J.
1
Silva, Rosario
1
Spear, Sara
1
Swaen, Valérie
1
Tarnovskaya, Veronika
1
Villagra, Nuria
1
Wang, Wei-Yue
1
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Published in...
All
Journal of business research : JBR
5
The journal of product & brand management
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Decision
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of family business strategy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
21
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
4
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
8
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
9
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
10
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
11
Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
12
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
13
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
14
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
15
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
16
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
17
Does family involvement foster or hinder firm performance? : the missing role of family-based branding strategies
Galluci, Carmen
;
Santulli, Rosalia
;
Calabrò, Andrea
- In:
Journal of family business strategy
6
(
2015
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011383361
Saved in:
18
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
19
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
20
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
21
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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