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~person:"McQuarrie, Edward F."
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McQuarrie, Edward F.
Choi, Tsan-Ming
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing theory
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ECONIS (ZBW)
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The megaphone effect : taste an audience in fashion blogging
McQuarrie, Edward F.
;
Miller, Jessica
;
Phillips, Barabara
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 136-158
Persistent link: https://www.econbiz.de/10009777314
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2
Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Marketing theory
11
(
2011
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009234788
Saved in:
3
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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