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person:"Russell, Cristel Antonia"
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Fernsehnutzung
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Fernsehprogramm
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Russell, Cristel Antonia
Knight, Brian G.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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2
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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