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~person:"Pelsmacker, Patrick de"
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Search: subject_exact:"Fernsehprogramm"
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Fernsehprogramm
5
Fernsehwerbung
5
Television advertising
5
Television programme
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Advertising effects
4
Werbewirkung
4
Brand management
3
Markenführung
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Belgien
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Interactive media
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Analysis of variance
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Brand image
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Pelsmacker, Patrick de
Kruse, Jörn
17
Chong, Alberto
9
La Ferrara, Eliana
8
Schellhaaß, Horst-Manfred
8
Crawford, Gregory S.
7
Lantzsch, Katja
7
Siegert, Gabriele
7
Benesch, Christine
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Bursztyn, Leonardo
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Duryea, Suzanne
6
Frey, Bruno S.
6
Förster, Kati
6
Gabszewicz, Jean Jaskold
6
Laussel, Didier
6
Ollig, Stefan
6
Papandrea, Franco
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Quitzau, Jörn
6
Waldfogel, Joel
6
Altmeppen, Klaus-Dieter
5
Amegashie, J. Atsu
5
Belot, Michèle
5
Berg, Gunhild
5
Bhaskar, V.
5
Doyle, Gillian
5
Kaestner, Robert
5
Levine, Phillip B.
5
Romaniuk, Jenni
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Roth, Christopher
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Stennek, Johan
5
Tainsky, Scott
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Zia, Bilal
5
Durante, Ruben
4
Fröhlich, Kerstin
4
Hallenberger, Gerd
4
Hennighausen, Tanja
4
Hyll, Walter
4
Jaeger, David A.
4
Joyce, Theodore J.
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Kind, Hans Jarle
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Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
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ECONIS (ZBW)
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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