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~person:"Silberer, Günter"
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Silberer, Günter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
2
Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
Saved in:
3
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
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