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Fernsehwerbung
7
Television advertising
7
Commercial television
2
Einnahmen
2
Estimation
2
France
2
Frankreich
2
Internet marketing
2
Online-Marketing
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1960-1974
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Advertising
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Advertising regulation
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Consumer behaviour
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DDR
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Fernsehprogramm
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Fernsehsender
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Media competition
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Mediennutzung
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Anderson, Simon P.
1
Angelucci, Charles
1
Bursztyn, Leonardo
1
Cagé, Julia
1
Cantoni, Davide
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Crawford, Gregory S.
1
Deer, Lachlan
1
Foros, Øystein
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Ivaldi, Marc
1
Kind, Hans Jarle
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Peitz, Martin
1
Smith, Jeremy
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Discussion paper / Centre for Economic Policy Research
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
CESifo Working Paper
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
7
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The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
Saved in:
2
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
3
Advertising competition in the French free-to-air television broadcasting industry
Ivaldi, Marc
;
Zhang, Jiekai
-
2015
Persistent link: https://www.econbiz.de/10011347357
Saved in:
4
Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
-
2015
Persistent link: https://www.econbiz.de/10011289184
Saved in:
5
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
Saved in:
6
Advertising and the distribution of content
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009621940
Saved in:
7
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
-
2004
Persistent link: https://www.econbiz.de/10002518306
Saved in:
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