Part I : The Sales Section -- Cold Calling – Situations -- Following Up – Situations -- Getting the Meeting – Situations -- Negotiating - Situations -- Closing – Situations -- Part II : The Marketing Section -- Research – Situations -- Strategy – Situations -- Planning – Situations...

Follow the road - The preparation and research avenue -- Turn right - Conversation entry with sample interruption -- Follow the road - The needs analysis -- Step on the gas - The appointment setting -- Detours - Objections, pretexts and how to handle them -- No speed limit - The appointment...