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Feldforschung
16
Field research
16
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7
field experiment
7
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5
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5
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4
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3
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Journal of marketing
Discussion paper series / IZA
264
NBER working paper series
185
IZA Discussion Paper
150
Journal of economic behavior & organization : JEBO
147
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
133
CESifo working papers
113
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Discussion paper
64
Journal of behavioral and experimental economics
50
Journal of public economics
50
Policy research working paper : WPS
49
Economics letters
44
The American economic review
44
Discussion paper / Centre for Economic Policy Research
42
Discussion paper / Tinbergen Institute
42
Discussion papers / CEPR
40
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40
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
33
World Bank Policy Research Working Paper
33
European economic review : EER
31
Experimental economics : a journal of the Economic Science Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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World Bank E-Library Archive
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American economic journal / Applied economics : a journal of the American Economic Association
28
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28
Journal of economic psychology : research in economic psychology and behavioral economics
28
Working papers in economics and statistics
28
Working papers in economics
26
Working papers / Harvard Business School, Division of Research
25
Labour economics : official journal of the European Association of Labour Economists
24
Economics of education review
23
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
23
Journal of marketing research : JMR
22
Working paper
21
Applied economics letters
20
Information systems research : ISR
19
Choice experiments in developing countries : implementation, challenges and policy implications
17
Faculty & research / Insead : working paper series
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1
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
2
Increasing organ donor registrations with behavioral interventions : a field experiment
Robitaille, Nicole
;
Mažar, Nina
;
Tsai, Claire I.
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012522227
Saved in:
3
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
4
Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
;
Germann, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012522220
Saved in:
5
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
6
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
7
Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Chen, Yixing
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Mittal, Vikas
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012214885
Saved in:
8
Developing donor relationships : the role of the breadth of giving
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011304636
Saved in:
9
Selling the premium in freemium
Gu, Xian
;
Kannan, P. K.
;
Ma, Liye
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
Saved in:
10
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
11
Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
Bommaraju, Raghu
;
Hohenberg, Sebastian
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 106-124
Persistent link: https://www.econbiz.de/10011912142
Saved in:
12
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
13
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
14
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
15
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
16
When customer love turns into lasting hate : the effects of relationship strenght and time on customer revenge and avoidance
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 18-32
Persistent link: https://www.econbiz.de/10003901072
Saved in:
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