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Corporate reputation
8
Firmenimage
8
Marketing management
4
Marketingmanagement
4
Corporate culture
3
Unternehmenskultur
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Public relations
2
Öffentlichkeitsarbeit
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1950-2009
1
Bibliometrics
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Bibliometrie
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Brand architecture
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China
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Economics department
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Empirical method
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HR marketing
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Markenarchitektur
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Marketing theory
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Marketingtheorie
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Netherlands
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Niederlande
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Personalauswahl
1
Personalbeschaffung
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Personalmarketing
1
Personnel selection
1
Recruitment
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Wirtschaftshochschule
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Nielsen, Anne Ellerup
2
Balmer, John M. T.
1
Brexendorf, Tim Oliver
1
Elving, Wim J. L.
1
Illia, Laura
1
Jančič, Zlatko
1
Johansen, Trine Susanne
1
Kernstock, Joachim
1
Meeusen, Kelta
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Schoonderbeek, Jan-Willem
1
Thomsen, Christa
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Westhoff, Jorinde J. C.
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Ying, Fan
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Contemplating corporate marketing, identity and communication
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Corporate social responsibility and environmental management
23
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
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1
Business schools' use of corporate social responsibility as a corporate marketing strategy
Nielsen, Anne Ellerup
;
Thomsen, Christa
- In:
Contemplating corporate marketing, identity and …
,
(pp. 144-156)
.
2010
Persistent link: https://www.econbiz.de/10008658052
Saved in:
2
Corporate communications in China : a preliminary study
Ying, Fan
- In:
Contemplating corporate marketing, identity and …
,
(pp. 122-131)
.
2010
Persistent link: https://www.econbiz.de/10008658055
Saved in:
3
Holland's got talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Schoonderbeek, Jan-Willem
;
Westhoff, Jorinde J. C.
; …
- In:
Contemplating corporate marketing, identity and …
,
(pp. 91-117)
.
2010
Persistent link: https://www.econbiz.de/10008658057
Saved in:
4
Exploring how organizational identity is affected by the arrival of new members
Illia, Laura
- In:
Contemplating corporate marketing, identity and …
,
(pp. 73-90)
.
2010
Persistent link: https://www.econbiz.de/10008658058
Saved in:
5
Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Nielsen, Anne Ellerup
;
Johansen, Trine Susanne
- In:
Contemplating corporate marketing, identity and …
,
(pp. 51-59)
.
2010
Persistent link: https://www.econbiz.de/10008658060
Saved in:
6
The missing link in corporate marketing
Jančič, Zlatko
- In:
Contemplating corporate marketing, identity and …
,
(pp. 49-50)
.
2010
Persistent link: https://www.econbiz.de/10008658061
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7
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
8
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
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