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~person:"Esch, Franz-Rudolf"
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Advertising effects
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Esch, Franz-Rudolf
Rempel, Jan Eric
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
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Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
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