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~person:"Shum, Matthew"
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Search: subject_exact:"Frühstückszerealien"
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Advertising effects
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Shum, Matthew
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Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
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