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Innovationsmanagement
Parfüm
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Perfume
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France
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Frankreich
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Consumer behaviour
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Cosmetics industry
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Konsumentenverhalten
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Kosmetikindustrie
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2002-2012
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Germany
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Advertising effects
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Printwerbung
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Unternehmensgeschichte
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Werbewirkung
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fragrance
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Applied statistics
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Bekleidung
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Celebrity endorsement
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Fröhlich, Heinz
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Lampel, Joseph
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Mustafa, Nermeen
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Creativity and the contemporary economy Niina Koivunen ... (eds.)
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ECONIS (ZBW)
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The emotional nexus between products and organizations : the case of perfume
Lampel, Joseph
;
Mustafa, Nermeen
- In:
Creativity and the contemporary economy Niina Koivunen …
,
(pp. 83-108)
.
2009
Persistent link: https://www.econbiz.de/10003916464
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Schnittstellenmanagement zwischen F&E und Marketing in der Riechstoffindustrie
Fröhlich, Heinz
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001405157
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