Virtual reality (VR) can influence people's lives and business development. It can bring immersive experiences for people and can strengthen the relationships between customers and companies. In this paper, Generation Z (Gen Z) members' interest in VR is analyzed in various domains, like...

Purpose: This study applied the PPM model to study consumer behavior in non-face-to-face leisure activities in the era of the coronavirus pandemic. Design/methodology/approach: In order to achieve the purpose of this study, literature research and empirical research were conducted to derive...

Auf konzeptioneller Basis der Tourismus-Satellitenkonten beliefen sich die Tourismusausgaben von in- und ausländischen Gästen in Österreich 2023 ersten Schätzungen zufolge auf 35,9 Mrd. € (+16,6% im Vorjahresvergleich). Daraus resultierten laut Modellrechnungen des WIFO direkte und...

Artists drive the entertainment industry with their creative work, and in some cases, there are protections for artists when it comes to their work, wealth, and autonomy. However, the area of contracts called “private law,” under which artists’ contracts fall, is lightly regulated in...