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subject:"Frosta-Aktiengesellschaft"
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Frosta-Aktiengesellschaft
Frozen food
34
Tiefkühlkost
33
Consumer behaviour
10
Konsumentenverhalten
10
frozen food
9
Ernährungsindustrie
8
Food industry
8
Deutschland
6
Food
6
Lebensmittel
6
Germany
5
Lieferkette
5
Supply chain
5
USA
5
United States
5
Brand
4
Cooling
4
Gefrierkost
4
Kühlung
4
Markenartikel
4
Brand management
3
Ernährungssicherung
3
Fischereiprodukt
3
Fishery product
3
Food security
3
Gemüse
3
India
3
Indien
3
Markenführung
3
Product quality
3
Produktqualität
3
Vegetables
3
2000-2008
2
Brand image
2
Brand loyalty
2
China
2
Consumption
2
Export
2
Fast Food
2
Food consumption
2
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German
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Bauhoff, Julia
1
Burmann, Christoph
1
Feddersen, Christian
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Markenmanagement
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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ECONIS (ZBW)
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Frosta : Transparenz in der Lebensmittelbranche
Bauhoff, Julia
- In:
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …
,
(pp. 110-123)
.
2007
Persistent link: https://www.econbiz.de/10003594186
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2
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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