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Marketing-mix strategies - product strategy and promotion strategy
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Toward an integrated conceptualization of the service and service system concepts : a systems approach
Mora-Tavarez, Manuel
;
Raisinghani, Mahesh S.
;
O'Connor, …
- In:
Information systems and new applications in the service …
,
(pp. 152-172)
.
2011
Persistent link: https://www.econbiz.de/10009124088
Saved in:
2
Service strategies within the manufacturing sector : benefits, costs and partnership
Mathieu, Valérie
-
2009
Persistent link: https://www.econbiz.de/10003836303
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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