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Neue betriebswirtschaftliche Forschung : Nbf
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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Wettbewerbsverhalten und Produktlinienwettbewerb : Analysen auf Konsumgütermärkten
Klapper, Daniel
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001585966
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Normungsprozesse : eine transaktionskostentheoretische Analyse
Reimers, Kai
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1995
Persistent link: https://www.econbiz.de/10013354020
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Vertikale Wettbewerbsstrategien in der Konsumgüterindustrie
Westphal, Jörg
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1991
Persistent link: https://www.econbiz.de/10013354050
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