The ongoing shortage of skilled workers and the increasing "war for talents" present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important,...

The ongoing shortage of skilled workers and the increasing "war for talents" present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important,...

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

Objective: The research aimed to identify the determining factors that influence Generation Y entrepreneurial competitiveness. The study was motivated by this Generation's significant impact on the global economy, as they comprise a quarter of the global population, and the fact that they grew...

Digital literacy is a necessity in today's global environment, represented by a digital and data-driven economy. In such settings, being able to use digital technology effectively and efficiently is nowadays a key part of educational and career success. As each new generation of students enrolls...

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

Career adaptability exerts a positive impact on both employees and organizations. Therefore, organizations should promote and cultivate career adaptability among their employees. There are few studies on the factors influencing career adaptability in Thailand. Additionally, there is a dearth of...

Many argue that work motivation varies with year of birth, suggesting the utility of generational labels such as Z, Y, X, or Baby Boomer. This article tests this generational hypothesis by using multilevel regressions with data from 584,217 individuals sampled by the Integrated Values Survey in...