//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Generation Y"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Generation Y
293
Consumer behaviour
104
Konsumentenverhalten
103
generation Y
45
Age group
40
Altersgruppe
40
Generation X
34
Generation Z
31
Generationengerechtigkeit
31
Intergenerational equity
31
Human Resource Management
27
Personalmanagement
27
Social Web
24
Social web
24
Mitarbeiterbindung
23
Employee retention
21
Arbeitszufriedenheit
20
Job satisfaction
20
Internet marketing
19
Online-Handel
19
Online-Marketing
19
Relationship marketing
19
Online retailing
18
Brand management
15
Führungsstil
15
Leadership style
15
Markenführung
15
Tourism
15
Tourismus
15
Arbeitsmobilität
14
Brand image
14
Labour mobility
14
Markenimage
14
Poland
14
Arbeitsverhalten
13
Career development
13
E-commerce
13
Electronic Commerce
13
Holiday behaviour
13
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Esmaeilpour, Fariba
3
Bilgihan, Anil
2
Chuah, Stephanie Hui-wen
2
Kandampully, Jay
2
Marimuthu, Malliga
2
Abdolvand, Mohammad Ali
1
Anubha
1
Athanasopoulou, Pinelopi
1
Bang, Nguyen
1
Bento, Marisa
1
Chang, Kuo-Chien
1
Chen, Ching-fu
1
Cheng, Yi-Sung
1
Chou, Shih-Huan
1
Cobanoglu, Cihan
1
De Klerk, Natasha
1
Giovanis, Apostolos
1
Gupta, Rashik
1
Hanzaee, Kambiz Heidarzadeh
1
Hsu, Ya-Ti
1
Kumar, Anil
1
Kuo, Nien-Te
1
Lau, Meng-Chan Virginia Meng-Chan
1
Martinez, Luis F.
1
Martinez, Luisa M.
1
Mirza Mohammad Didarul Alam
1
Neves, Jacinta Ana
1
Omran, Behzad Abound
1
Parris, Denise Linda
1
Pluta, Anna
1
Ponnuru, Karteek Ramalinga
1
Proença, João F.
1
Rauschnabel, Philipp A.
1
Redda, Ephrem Habtemichael
1
Shome, Samik
1
Soares, Raquel Reis
1
Sukhu, Anupama
1
Thurasamy Ramayah
1
Trivedi, Shrawan Kumar
1
Wójcik, Grażyna Paulina
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of revenue management : IJRM
1
International journal of services, economics and management
1
Journal of Islamic marketing : JIMA
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Malaysian management journal : MMJ
1
Marketing intelligence & planning
1
Total quality management & business excellence
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
19
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana
;
Redda, Ephrem Habtemichael
;
De …
-
2022
Persistent link: https://www.econbiz.de/10013445485
Saved in:
2
The effect of service quality on customer loyalty of Generation Y : an empirical investigation on superstores in Bangladesh
Mirza Mohammad Didarul Alam
- In:
Malaysian management journal : MMJ
22
(
2018
),
pp. 153-173
Persistent link: https://www.econbiz.de/10012199308
Saved in:
3
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
4
How work engagement influences relationship quality : the roles of work motivation and perceived service guarantee strength
Chang, Kuo-Chien
;
Hsu, Ya-Ti
;
Cheng, Yi-Sung
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
32
(
2021
)
12
,
pp. 1316-1340
Persistent link: https://www.econbiz.de/10012607249
Saved in:
5
Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism : a case study of the Pier 2 Art Center in Taiwan
Chen, Ching-fu
;
Chou, Shih-Huan
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 121-129
Persistent link: https://www.econbiz.de/10011995782
Saved in:
6
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
7
Effect of restaurant reward programs on customers' loyalty : evidence from Iran
Hanzaee, Kambiz Heidarzadeh
;
Esmaeilpour, Fariba
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
1
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011660440
Saved in:
8
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
9
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
10
Why are Generation Y consumers the most likely to complain and repurchase?
Soares, Raquel Reis
;
Zhang, Ting Ting
;
Proença, João F.
; …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 520-540
Persistent link: https://www.econbiz.de/10011758761
Saved in:
11
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
12
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
13
What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen
;
Marimuthu, Malliga
; …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
Saved in:
14
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
15
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
16
"LuXurY" hotel loyalty : a comparison of Chinese Gen X and Y tourists to Macau
Yang, Fiona X.
;
Lau, Meng-Chan Virginia Meng-Chan
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1685-1706
Persistent link: https://www.econbiz.de/10011477048
Saved in:
17
Research on time-management skills of employees in the process of creating value for the customer
Pluta, Anna
;
Wójcik, Grażyna Paulina
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10011317286
Saved in:
18
Why travellers share information online : a model of trust, innovativeness and loyalty in Generation Y travellers
Sukhu, Anupama
;
Bilgihan, Anil
- In:
International journal of services, economics and management
6
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010432185
Saved in:
19
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->