This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....

The ongoing shortage of skilled workers and the increasing "war for talents" present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important,...

The ongoing shortage of skilled workers and the increasing "war for talents" present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important,...

Purpose: This paper examines the relationship between leadership style, feedback practices, and the mental well-being of younger employees in contemporary organizations. It focuses particularly on Generation Z and analyzes how empathetic management and future-oriented feedback may better address...

The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase intention of Gen Z. The scope of study is focused on people born in the period 1997 - 2012 or Gen Z in North Macedonia. The answers are retrieved from an online questionnaire,...

Virtual reality (VR) can influence people's lives and business development. It can bring immersive experiences for people and can strengthen the relationships between customers and companies. In this paper, Generation Z (Gen Z) members' interest in VR is analyzed in various domains, like...

The IU Compass Project titled "Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise" investigates the driving forces behind the financial decision-making and personal investment behaviors of students at IU Internationale Hochschule. This research addresses both...