Retrieval-augmented generation (RAG) has emerged as a promising way to improve task-specific performance in generative artificial intelligence (GenAI) applications such as large language models (LLMs). In this study, we evaluate the performance implications of providing various types of...

Generative Artificial Intelligence (GenAI) is revolutionizing innovation management by reshaping organizational structures and processes. Unlike traditional AI, which primarily focused on automation and prediction, GenAI introduces the capability to create new content, ideas, and solutions,...

Generative Artificial Intelligence (GAI) is emerging as a promising tool with which to improve strategic decision-making in a business environment characterized by increasing complexity. There are external and internal factors that are part of the success of entrepreneurial initiatives. Relevant...

This study is based on exploratory research to test the ability of artificial intelligence (AI) to shape human behaviour, testing on a recent geopolitical event, the ongoing Russian war in Ukraine. Thus, text, image and video were generated using artificial intelligence, tracking users'...

Artificial intelligence, the latest chapter of the technological revolution, has a tremendous potential to change every area of our lives. This article has focused on a specific form of artificial intelligence, namely generative intelligence, which facilitates the generation of content in all...

Human-created works represent critical data inputs to artificial intelligence (AI). Strategic behaviour can play a major role for AI training datasets, be it in limiting access to existing works or in deciding which types of new works to create or whether to create new works at all. We examine...

Megatrends such as sustainability force companies to adjust their business models or even to create entirely new ones. However, many companies struggle to do so be-cause of multiple reasons such as lacking creativity and capacity. The advent of Generative AI tools such as ChatGPT can help to...

Recent advances in artificial intelligence (AI) technology demonstrate considerable potential to complement human capital intensive activities. While an emerging literature documents wide-ranging productivity effects of AI, relatively little attention has been paid to how AI might change the...