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~person:"Back, Ki-joon"
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Back, Ki-joon
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Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of travel and tourism marketing
27
(
2010
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10003970864
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